About the project
Organization
The Blooming World International’s Seeds of Change Initiative (SOCI) tackles food insecurity in East Africa by reviving traditional agricultural knowledge and promoting African Indigenous Vegetables (AIVs). SOCI bridges traditional and modern practices by documenting time-tested cultivation methods, training smallholder farmers—especially women and youth—and enhancing seed quality to ensure sustainability. By integrating traditional wisdom with modern agricultural techniques, the initiative fosters self-reliance, improves nutrition, and strengthens local economies.
Impact
Seeds of Change Initiative has reached over one million farmers, improving productivity by more than 80% through high-quality AIV seeds and Good Agricultural Practices. By increasing household incomes beyond USD 150 per month, the initiative has strengthened economic resilience. Over a million consumers and growers have been engaged through community outreach, resulting in improved food security and climate resilience. AIVs’ adaptability to local conditions ensures sustainability, enabling East African farmers to combat climate change while preserving biodiversity.
Community Engagement
Seeds of Change Initiative thrives on collaboration with local farmers, elders, and agricultural experts, ensuring that traditional knowledge is preserved and passed on. Participatory fieldwork has classified over 100 local AIV landraces, fostering deeper community ownership of food security. Farmers are not just consumers but active contributors to the seed value chain, driving sustainable agriculture forward. The initiative builds trust through transparency, participatory decision-making, and fostering social cohesion.
Policy Influence
Seeds of Change Initiativeh as influenced seed system policies in Kenya, advocating for the expansion of quality-assured AIV seed production. Its policy brief highlights key challenges in the sector, supporting lobbying efforts for formalized seed systems. Increased awareness has also encouraged policy shifts, including subsidies for smallholder farmers, driving greater adoption of AIVs.
Project Representative

Elisha Caleb has served as the Executive Director of Blooming World International (BWI) since 2019, where he leads the organization’s efforts with public and private partners to ensure a food secure and prosperous Africa through rapid, inclusive, sustainable agricultural growth, improving the productivity and livelihoods of millions of smallholder farmers in Africa. Elisha has a multifaceted background in Business Advisory, Entrepreneurship, Innovation and research. He is passionate about sustainable development and the role of private sector as a driver for sustainable development in Africa. He has thorough experience in general management and business strategy; finance and fundraising; research and development; commercial and business development; and stakeholder relations, marketing, and communications, with special interests in food security and nutrition. He is actively involved in the global development agenda, including the World Economic Forum'sFood Innovators Network (FIN), and FAO's Family Farming Knowledge Platform(FFKP).